# Origo > Origo is a product information management (PIM) system for maintaining structured, reusable product data. It helps catalogue teams model products, attributes, categories, media, languages, and delivery-ready information. Site: https://origopim.com/ Public help: https://origopim.com/help/ Built by: rb2 (https://www.rb2.nl/) Contact: ruben@rb2.nl ## Public help guides - [AI Assistant](https://origopim.com/help/assistant/): ask catalog questions, inspect product data, and confirm eligible proposed changes. - [Basic setup](https://origopim.com/help/basic-setup/): establish the catalogue model before importing at scale. - [Best practices](https://origopim.com/help/best-practices/): make catalogue work consistent, reviewable, and repeatable. - [Products and variants](https://origopim.com/help/products/): create central product records and use variants for sellable differences. - [Categories](https://origopim.com/help/categories/): assign products for navigation; categories are not product families. - [Attributes](https://origopim.com/help/attributes/): define reusable product facts with the right type. - [Attribute groups](https://origopim.com/help/attribute-groups/): organise related facts for editing. - [Attribute panels](https://origopim.com/help/attribute-panels/): arrange editing sections around the enrichment workflow. - [Lists](https://origopim.com/help/lists/): maintain controlled vocabulary for selected values. - [Languages and translations](https://origopim.com/help/languages/): configure content languages and maintain translations. - [Import and export](https://origopim.com/help/import-export/): start with a sample, map columns, review preflight, and monitor jobs. - [Channels](https://origopim.com/help/channels/): configure destination context without confusing it with delivery. - [Delivery](https://origopim.com/help/delivery/): choose between channel configuration, export or feed output, and activation publishing. - [Product feeds](https://origopim.com/help/product-feeds/): read current Product data with clear formats, filters, row shapes, paging, and authentication. - [Measures](https://origopim.com/help/measures/): store quantities with meaningful units. - [Product families](https://origopim.com/help/product-families/): define which attributes apply to each product kind; Classification is an existing alias. - [Assets](https://origopim.com/help/assets/): manage reusable media relationships for products, categories, brands, and custom records. - [Asset delivery](https://origopim.com/help/asset-delivery/): prepare and check media for customer-facing use. - [Associations](https://origopim.com/help/associations/): connect related products with clear relationship types. - [Data model](https://origopim.com/help/data-model/): choose the right concept and relationship before adding data. - [API reference](https://origopim.com/help/api/): the HTTP API reference generated from the Origo main branch, which may be ahead of a tenant's release; each tenant serves its exact contract at its own /api/openapi.yaml, and the published document is at https://origopim.com/api/openapi.yaml. ## Scope These guides describe public, product-facing workflows and the HTTP API. Product feeds documents its supported read routes and MCP tool. The guides do not provide private endpoint details, storage implementation, credentials, or unpublished topics. ## Who it is for Teams that maintain more than a few hundred products, sell through more than one channel, or publish in more than one language — the point where spreadsheets stop scaling.